by Olly Whittle | Oct 21, 2009 | Advertising, Marketing
It’s a ticklish question for every company. See what your rivals are doing, and then think about what’s going to be effective. Businessweek, February 2009 One of the questions I’m frequently asked is: “How much should my company spend on...
by Olly Whittle | Jun 11, 2009 | Advertising
Why You Need to Advertise in a Recession Now to Grow Your Business in the Future About.com In a recession, the first dollars that a company usually cuts come from the advertising budget. Advertising in a recession is actually a smart business move to grow your...
