Virgin Atlantic Airways

Perhaps the largest single design project conducted by Virgin Atlantic Airways in recent years is the design of the company’snew Upper Class Suite. Introduced in response to a direct competitor action (BA’s introduction of the first fully flat aircraft seat-bed), the Upper Class Suite was a totally new concept in aircraft interior design and was designed, engineered and brought into production in only 36 months

by Olly Whittle | Aug 27, 2009 | Concept Design, Design, Product Design

Design Council The original requirement for the Upper Class Suite was simple: Virgin Atlantic needed to introduce a flat bed into its upper class cabins. Joe Ferry, Head of Design and Service Design, and his team began by exploring a wide range of different...