by Olly Whittle | Jul 5, 2011 | Social Networking Sites
Now that the top UK brands are acknowledging the importance and power of social media, the emphasis of their involvement is beginning to change. Initially, those that first immersed their brand on the social networking platforms did so because they had the vision to...
by Olly Whittle | Jul 5, 2011 | Uncategorised
Now that the top UK brands are acknowledging the importance and power of social media, the emphasis of their involvement is beginning to change. Initially, those that first immersed their brand on the social networking platforms did so because they had the vision to...
by Olly Whittle | Mar 3, 2011 | Branding, Social Networking Sites
Children in need wants to mainatain its brand awareness throughout the year and not just once a year when it appears on TV. It will do this by leveraging the characters Pudsey and Blush. Children in Need have filed a trademark to allow themselves to expand the...
by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
