by Olly Whittle | Jul 8, 2010 | Advertising, Branding, Internet/Websites
The most searched for World Cup brand is Qantas and others in the travel or fashion industry, however a report out July 7 by Marketing Week shows that World Cup sponsors fail to engage the public while Wimbledon boosts brand searches. The Independent, 8th July 2010...
by Olly Whittle | Oct 16, 2009 | Social Networking Sites
The Independent, 15 October 2009 The number of adults using social networking sites has nearly doubled in two years, research suggested today. Women are more likely than men to use the sites – and nine out of ten users say they have a profile on Facebook....
by Olly Whittle | Jul 15, 2009 | Uncategorised
The Independent, 13th July 2009 Eavesdrop on any adland lunch table chat right now and you’ll find that confidence is creeping back onto the menu. We’ve hit recession’s rock bottom and now we’re on the (slow) bounce. And it’s not just...
by Olly Whittle | May 12, 2009 | Concept Design, Design, Innovation, Product Design
What happens when top designers are given the freedom to create whatever they want? Something weird and wonderful, says Sophie Lovell The Independent, Saturday, 25 April 2009 What we need is obvious, says the great German industrial designer Dieter Rams: “Less...
