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Qantas the most searched for brand of the World Cup

by Olly Whittle | Jul 8, 2010 | Advertising, Branding, Internet/Websites

The most searched for World Cup brand is Qantas and others in the travel or fashion industry, however a report out July 7 by Marketing Week shows that World Cup sponsors fail to engage the public while Wimbledon boosts brand searches. The Independent, 8th July 2010...

Adults flock to social networking sites

by Olly Whittle | Oct 16, 2009 | Social Networking Sites

The Independent, 15 October 2009 The number of adults using social networking sites has nearly doubled in two years, research suggested today. Women are more likely than men to use the sites – and nine out of ten users say they have a profile on Facebook....

Claire Beale on Advertising: Whisper it, but it looks like we might survive

by Olly Whittle | Jul 15, 2009 | Uncategorised

The Independent,  13th July 2009 Eavesdrop on any adland lunch table chat right now and you’ll find that confidence is creeping back onto the menu. We’ve hit recession’s rock bottom and now we’re on the (slow) bounce. And it’s not just...

Without limits: The weird and wonderful world of fantastical one-off design

by Olly Whittle | May 12, 2009 | Concept Design, Design, Innovation, Product Design

What happens when top designers are given the freedom to create whatever they want? Something weird and wonderful, says Sophie Lovell The Independent, Saturday, 25 April 2009 What we need is obvious, says the great German industrial designer Dieter Rams: “Less...
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