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The power of branding: a practical guide

by Olly Whittle | Jul 29, 2009 | Advertising, Branding, Corporate Identity, Design, Innovation, Marketing, Product Design

What do we mean by the word ‘brand’? Design Council, updated 06 April 2009 The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking...
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