by Olly Whittle | Jun 30, 2009 | Environmental Footprint
Coca-Cola and others use ever more sophisticated tools to measure their environmental impact and meet emissions goals Businessweek, June 1st 2009 Like many companies, Coca-Cola wants to cut its carbon footprint. The soft-drink maker has pledged to eliminate 2 million...
by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
