by Olly Whittle | Sep 16, 2010 | Branding
Apple’s brand value has increased by 37% but it has only charted at 17th place in this year’s annual Best Global Brands survey from Interbrand, way behind IBM, Google and Microsoft. The company, boosted its brand through controlled messaging and an endless...
by Olly Whittle | Sep 9, 2009 | Environmental Footprint
New Greenopia report ranks oil companies according to environmental impact and effort. Mother Nature Network, May 26 2009 Let’s face it, there are no environmentally friendly oil companies. It’s a contradiction in terms. Every major oil company in the world has a...