by Olly Whittle | Sep 3, 2009 | Innovation
Our special report looks at innovative ways businesses can turn the troubled economy to their advantage BusinessWeek, July 22, 2009 Necessity may be the mother of invention. But could a recession be the mother of innovation? After all, many of the world’s...
by Olly Whittle | Jul 15, 2009 | Uncategorised
The Independent, 13th July 2009 Eavesdrop on any adland lunch table chat right now and you’ll find that confidence is creeping back onto the menu. We’ve hit recession’s rock bottom and now we’re on the (slow) bounce. And it’s not just...
by Olly Whittle | Jun 19, 2009 | Advertising, Branding, Innovation, Marketing
Car companies like Hyundai and Ford have been showing solidarity with consumers recently, running ads promising that the companies will help them should they lose their jobs. The New York Times, June 18th 2009 Mercedes-Benz USA is trying a different way to get...
by Olly Whittle | Jun 11, 2009 | Advertising
Why You Need to Advertise in a Recession Now to Grow Your Business in the Future About.com In a recession, the first dollars that a company usually cuts come from the advertising budget. Advertising in a recession is actually a smart business move to grow your...
