by Olly Whittle | Feb 18, 2011 | Advertising, Branding
O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
by Olly Whittle | Jul 29, 2009 | Advertising, Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
What do we mean by the word ‘brand’? Design Council, updated 06 April 2009 The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking...
by Olly Whittle | Jun 3, 2009 | Innovation
Make innovation a priority The Times, March 11th, 2009 1. “In this environment, innovation is a real challenge,” Penny de Valk, chief executive of the Institute of Leadership and Management, says. “We are seeing a number of organisations hunkering...
