Using Design to Drive Innovation

Designers must deliver the orchestration of the total experience with a brand, product, or service or face irrelevancy Businessweek, June 29 2009 In a previous era, all the talk was of strategy, strategy, strategy. More recently, it’s been innovation,...

Squeaky clean

BBC World Service, 22nd September 2009 Lots of people get very excited about this thing called “branding”. Flatfooted thinkers use the concept as though they thereby are granted great insights into the mysteries of business. It’s easy to see why. After the serious...