by Olly Whittle | Dec 11, 2009 | Branding, Design, Innovation
Designers must deliver the orchestration of the total experience with a brand, product, or service or face irrelevancy Businessweek, June 29 2009 In a previous era, all the talk was of strategy, strategy, strategy. More recently, it’s been innovation,...
by Olly Whittle | Oct 7, 2009 | Branding
BBC World Service, 22nd September 2009 Lots of people get very excited about this thing called “branding”. Flatfooted thinkers use the concept as though they thereby are granted great insights into the mysteries of business. It’s easy to see why. After the serious...
by Olly Whittle | Sep 22, 2009 | Branding, Marketing, Social Networking Sites
The Retail Bulletin, Wednesday September 16th 2009 Despite the lowering costs and accessibility of email marketing, many businesses are now looking at Twitter as an economical substitute, according to Deborah Collier Chief Strategist at e-business consultancy Echo...
by Olly Whittle | May 12, 2009 | Concept Design, Design, Innovation, Product Design
What happens when top designers are given the freedom to create whatever they want? Something weird and wonderful, says Sophie Lovell The Independent, Saturday, 25 April 2009 What we need is obvious, says the great German industrial designer Dieter Rams: “Less...
by Olly Whittle | May 8, 2009 | Design, Innovation, Product Design
Britain must learn to innovate or it will stagnate, argues Lord Sainsbury Lord Sainsbury, The Observer, Sunday 31 October 2004 The UK is facing unprecedented competition in business and intense pressure to deliver quality public services that meet people’s needs...
