by Olly Whittle | Oct 11, 2013 | Uncategorised
Pew Internet Research published a new study on online video. Some interesting findings: 78% of adults internet users watch or download online videos, up from 69% who did so in 2009. Comedy/Humor is the most popular genre of video content online 57% of online...
by Olly Whittle | Apr 27, 2010 | Advertising, Marketing
BrandRepublic, 27-Apr-10, 08:52 The Conservative Party has achieved a higher level of consumer awareness of its marketing efforts than any of its political rivals, according to an exclusive Marketing poll. When asked which party’s marketing they had seen most,...
by Olly Whittle | Apr 21, 2010 | Advertising, Internet/Websites
The way out of the paywall debate is for newspapers to become the online authority on what to buy and what to do guardian.co.uk, April 12th 2010 Take a look at Google’s homepage and compare it with any newspaper’s homepage. One difference is striking:...
by Olly Whittle | Apr 14, 2010 | Advertising, Branding, Marketing, Social Networking Sites
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months...
