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Beyond Viral: How Successful Marketers Are Embracing the Social Web

by Olly Whittle | Dec 2, 2010 | Internet/Websites, Marketing, Social Networking Sites

Just as early television shows were essentially radio plays shot on film, the earliest attempts by online marketers mimicked the worlds of television and print. While banner ads and pre-roll commercials are still with us, of course, a new generation of marketing...

Social media helps drive purchases

by Olly Whittle | Jul 2, 2010 | Internet/Websites, Marketing, Social Networking Sites

Customers accessing an online store via a social media site are 10 times more likely to buy something than other users, claims new research. Marketingmagazine.co.uk, 29th June 2010  Social media: undervalued as marketing tool says new research  The research by Payment...
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