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O2 give a face-lift to its advertising strategy with a £70m brand push

by Olly Whittle | Feb 18, 2011 | Advertising, Branding

O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
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