by Olly Whittle | Feb 18, 2011 | Advertising, Branding
O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
by Olly Whittle | Mar 17, 2010 | Design, Innovation, Product Design
Lithuanian-based GetJar, an independent mobile phone application store with more than 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts a huge surge in the number of mobile app...
by Olly Whittle | Oct 16, 2009 | Social Networking Sites
The Independent, 15 October 2009 The number of adults using social networking sites has nearly doubled in two years, research suggested today. Women are more likely than men to use the sites – and nine out of ten users say they have a profile on Facebook....
by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
