by Olly Whittle | Feb 18, 2011 | Advertising, Branding
O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
by Olly Whittle | Nov 12, 2010 | Advertising
ITV could rake in more than £25 million in ad revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at up to £250,000. Although ITV has not yet confirmed how the show will be scheduled, it is expected that...
by Olly Whittle | Aug 26, 2010 | Design, Internet/Websites
The Google logo is viewed once every nine minutes in the UK, making it the most-seen logo on an average day, according to new research. marketingmagazine.co.uk, 25 August 2010 The study, conducted by MyVoucherCodes.co.uk, found that 34% of the respondents who where...
by Olly Whittle | May 19, 2010 | Advertising, Branding, Internet/Websites, Marketing, Social Networking Sites
Marketing, May 2010 While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods. As many advertisers were forced to cut back last year, so media owners probably comforted...
by Olly Whittle | May 6, 2010 | Advertising
LONDON – Labour and the Liberal Democrats both made a last-minute pitch for the votes of people working in the creative industries as the General Election drew to a close. BrandRepublic, 6th May 2010 Gordon Brown issued a special Creative Britain manifesto,...
