ITV to charge £250,000 for X-Factor final ads

 ITV could rake in more than £25 million in ad revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at up to £250,000. Although ITV has not yet confirmed how the show will be scheduled, it is expected that...

Labour and Lib Dems make pitch to adland

LONDON – Labour and the Liberal Democrats both made a last-minute pitch for the votes of people working in the creative industries as the General Election drew to a close. BrandRepublic, 6th May 2010 Gordon Brown issued a special Creative Britain manifesto,...