by Olly Whittle | Jun 3, 2010 | Social Networking Sites
It seems like social media is everywhere these days. But the 2010 Business Monitor United States report — commissioned by UPS — shows that when it comes to small- and medium-sized businesses, social media is still a missed opportunity. A mere 24 percent of respondents...
by Olly Whittle | Mar 30, 2010 | Advertising, Branding, Marketing, Social Networking Sites
For startups, the amount of money you have to burn before you either need to break even or raise more capital is your runway. Extending the length of that runway is an art form that requires startup founders to learn how to squeeze maximum value out of every dollar...
by Olly Whittle | Mar 17, 2010 | Design, Innovation, Product Design
Lithuanian-based GetJar, an independent mobile phone application store with more than 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts a huge surge in the number of mobile app...
by Olly Whittle | Jan 29, 2010 | Advertising, Branding, Marketing, Social Networking Sites
Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff...
by Olly Whittle | Jan 11, 2010 | Marketing, Social Networking Sites
Over the last 10 years, we’ve seen social media galvanize thousands over politics, create as many industries as it has destroyed, and offer an abundance of visual and audio entertainment. But has all this incredible change actually changed us, or just the world we...
