by Olly Whittle | Feb 18, 2011 | Advertising, Branding
O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
by Olly Whittle | Oct 14, 2010 | Advertising, Branding, Design, Environmental Footprint, Marketing, Product Design, Social Networking Sites
Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem? Cheapy, tacky, ordinary. Some of the adjectives used by Gap customers to describe its now-axed logo. After less than one...
by Olly Whittle | Aug 26, 2010 | Design, Internet/Websites
The Google logo is viewed once every nine minutes in the UK, making it the most-seen logo on an average day, according to new research. marketingmagazine.co.uk, 25 August 2010 The study, conducted by MyVoucherCodes.co.uk, found that 34% of the respondents who where...
by Olly Whittle | Apr 15, 2010 | Corporate Identity, Design, Social Networking Sites
The 2009 Formula 1 season had an audience of over 520 million viewers, most of whom stayed up to date with the latest news on the official Formula 1 website, as well as their favorite teams websites, and even the track websites to find out current conditions and...
by Olly Whittle | May 19, 2009 | Branding, Marketing
Learn how to make your small business a big name. Q: I hear a lot about “branding,” but I’m not sure what it means. Do I have to be concerned about it as a small-business owner? A: Absolutely. Brand building is simply a new label for a collection of...
