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Global Brands

by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design

BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....

Better by design – the UK's only way forward

by Olly Whittle | May 8, 2009 | Design, Innovation, Product Design

Britain must learn to innovate or it will stagnate, argues Lord Sainsbury Lord Sainsbury, The Observer, Sunday 31 October 2004 The UK is facing unprecedented competition in business and intense pressure to deliver quality public services that meet people’s needs...
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