by Olly Whittle | Feb 28, 2014 | Uncategorised
How are we using the leading social networks in 2014? Pinterest (21%) is now more popular than Twitter (18%) among Internet users. Women are four times more likely to be Pinterest users than men. Facebook is ageing. 45% of Internet users aged 65+ use Facebook....
by Olly Whittle | Oct 11, 2013 | Uncategorised
Pew Internet Research published a new study on online video. Some interesting findings: 78% of adults internet users watch or download online videos, up from 69% who did so in 2009. Comedy/Humor is the most popular genre of video content online 57% of online...
by Olly Whittle | Dec 2, 2010 | Internet/Websites, Marketing, Social Networking Sites
Just as early television shows were essentially radio plays shot on film, the earliest attempts by online marketers mimicked the worlds of television and print. While banner ads and pre-roll commercials are still with us, of course, a new generation of marketing...
by Olly Whittle | Jul 8, 2010 | Advertising, Branding, Internet/Websites
The most searched for World Cup brand is Qantas and others in the travel or fashion industry, however a report out July 7 by Marketing Week shows that World Cup sponsors fail to engage the public while Wimbledon boosts brand searches. The Independent, 8th July 2010...
by Olly Whittle | May 19, 2010 | Advertising, Branding, Internet/Websites, Marketing, Social Networking Sites
Marketing, May 2010 While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods. As many advertisers were forced to cut back last year, so media owners probably comforted...
