Facebook: What’s Next For Messenger?

Summary FB’s introduction of payment in FB Messenger suggests that it will be the leading mobile communication platform for FB. WhatsApp will be increasingly irrelevant as FB is most likely to convert WhatsApp users into FBM users. Expect further service...

Instagram now bigger than Twitter

Instagram says it has the potential to “change the world” as it announced it has overtaken Twitter with 300 million users. The company’s CEO Kevin Systrom described the milestone as “exciting” and said the company would “continue to...

15 Apps Kids Are Heading to Beyond Facebook

Recent reports go back and forth on teens’ favorite digital hangout, but the fact is that the days of a one-stop shop for all social networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share,...

Why Use a Hashtag?

Are you using hashtags in your social media campaigns? Why Use a Hashtag? Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media. Hashtags can...