by Olly Whittle | Jul 15, 2009 | Uncategorised
The Independent, 13th July 2009 Eavesdrop on any adland lunch table chat right now and you’ll find that confidence is creeping back onto the menu. We’ve hit recession’s rock bottom and now we’re on the (slow) bounce. And it’s not just...
by Olly Whittle | Jun 19, 2009 | Advertising, Branding, Innovation, Marketing
Car companies like Hyundai and Ford have been showing solidarity with consumers recently, running ads promising that the companies will help them should they lose their jobs. The New York Times, June 18th 2009 Mercedes-Benz USA is trying a different way to get...
by Olly Whittle | Jun 3, 2009 | Innovation
Make innovation a priority The Times, March 11th, 2009 1. “In this environment, innovation is a real challenge,” Penny de Valk, chief executive of the Institute of Leadership and Management, says. “We are seeing a number of organisations hunkering...
by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
by Olly Whittle | May 12, 2009 | Concept Design, Design, Innovation, Product Design
What happens when top designers are given the freedom to create whatever they want? Something weird and wonderful, says Sophie Lovell The Independent, Saturday, 25 April 2009 What we need is obvious, says the great German industrial designer Dieter Rams: “Less...
