by Olly Whittle | Dec 11, 2009 | Branding, Design, Innovation
Designers must deliver the orchestration of the total experience with a brand, product, or service or face irrelevancy Businessweek, June 29 2009 In a previous era, all the talk was of strategy, strategy, strategy. More recently, it’s been innovation,...
by Olly Whittle | Nov 27, 2009 | Advertising, Innovation, Marketing, Social Networking Sites
AdAge.com, November 22 2009 Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. “There was a period when our company did lose its way,” he said. “We were too internally focused and not focused enough on...
by Olly Whittle | Sep 17, 2009 | Innovation, Marketing, Social Networking Sites
Social sites like Facebook, MySpace and LinkedIn feed the craving people have to find one another, exchange information, catch up and solve problems. Commercial Appeal, June 8, 2008 But there’s more, and for business, this matters. In the back-and-forth of...
by Olly Whittle | Sep 3, 2009 | Innovation
Our special report looks at innovative ways businesses can turn the troubled economy to their advantage BusinessWeek, July 22, 2009 Necessity may be the mother of invention. But could a recession be the mother of innovation? After all, many of the world’s...
by Olly Whittle | Aug 7, 2009 | Advertising, Branding, Concept Design, Design, Innovation, Marketing, Product Design
When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Design Council Our research...
