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Mercedes Campaign Focuses on Image, Not Recession

by Olly Whittle | Jun 19, 2009 | Advertising, Branding, Innovation, Marketing

Car companies like Hyundai and Ford have been showing solidarity with consumers recently, running ads promising that the companies will help them should they lose their jobs. The New York Times, June 18th 2009 Mercedes-Benz USA is trying a different way to get...
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