by Olly Whittle | Oct 14, 2010 | Advertising, Branding, Design, Environmental Footprint, Marketing, Product Design, Social Networking Sites
Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem? Cheapy, tacky, ordinary. Some of the adjectives used by Gap customers to describe its now-axed logo. After less than one...
