by Olly Whittle | Sep 16, 2010 | Branding
Apple’s brand value has increased by 37% but it has only charted at 17th place in this year’s annual Best Global Brands survey from Interbrand, way behind IBM, Google and Microsoft. The company, boosted its brand through controlled messaging and an endless...
by Olly Whittle | Mar 12, 2010 | Advertising, Branding, Marketing, Social Networking Sites
The automaker successfully re-entered the subcompact car market via the Fiesta Movement and YouTube, Flickr, Facebook, and Twitter Businessweek, 7 January 2010 Ford recently wrapped the first chapter of its Fiesta Movement, leaving us distinctly wiser about marketing...
