by Olly Whittle | Sep 16, 2010 | Branding
Apple’s brand value has increased by 37% but it has only charted at 17th place in this year’s annual Best Global Brands survey from Interbrand, way behind IBM, Google and Microsoft. The company, boosted its brand through controlled messaging and an endless...
by Olly Whittle | Apr 15, 2010 | Corporate Identity, Design, Social Networking Sites
The 2009 Formula 1 season had an audience of over 520 million viewers, most of whom stayed up to date with the latest news on the official Formula 1 website, as well as their favorite teams websites, and even the track websites to find out current conditions and...
by Olly Whittle | Mar 12, 2010 | Advertising, Branding, Marketing, Social Networking Sites
The automaker successfully re-entered the subcompact car market via the Fiesta Movement and YouTube, Flickr, Facebook, and Twitter Businessweek, 7 January 2010 Ford recently wrapped the first chapter of its Fiesta Movement, leaving us distinctly wiser about marketing...
by Olly Whittle | Jan 22, 2010 | Social Networking Sites
We’ve seen some major world events unfold on the social media stage this week, the biggest being Google’s threat to pull out of China and the Haiti earthquake. Google’s actions have brought attention back to the long-standing Internet censorship that blankets China,...
by Olly Whittle | Oct 1, 2009 | Advertising, Design, Marketing, Social Networking Sites
New technology and old-fashioned curiosity have made social networking so hot that everyone is cashing in. Nico Macdonald helps you sort the tweets from the bots Design Council If everyone felt like Jerry Seinfeld, Facebook wouldn’t exist. The comedian observed: “As...
