by Olly Whittle | Jul 8, 2010 | Advertising, Branding, Internet/Websites
The most searched for World Cup brand is Qantas and others in the travel or fashion industry, however a report out July 7 by Marketing Week shows that World Cup sponsors fail to engage the public while Wimbledon boosts brand searches. The Independent, 8th July 2010...
by Olly Whittle | Jun 23, 2010 | Branding, Marketing
Brands are facing a black hole in their finances as a result of England’s lacklustre performance in the World Cup. Marketing, 22 June 2010 According to the British Beer and Pub Association, each England game brings an additional £10m to £15m of revenue to the...
by Olly Whittle | Jun 9, 2010 | Advertising, Branding
Brand Republic 09-Jun-10, Kit Kat is successfully hijacking this year’s Fifa World Cup in South Africa, despite not paying hundreds of thousands of pounds on sponsorship deals like rival Mars, according to the latest BR Video. Following the launch of...
