by Olly Whittle | Sep 8, 2010 | Advertising, Branding, Internet/Websites, Social Networking Sites
Ad Age has obtained an internal Google document that highlights some of the biggest AdWords buyers for the month of June 2010, offering insight into how big brands are using Google and how much they are spending. Mashable, 8th September 2010 According to the...
by Olly Whittle | Apr 14, 2010 | Advertising, Branding, Marketing, Social Networking Sites
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months...
by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
