by Olly Whittle | Jan 17, 2014 | Uncategorised
For starters, all marketers know that they need to be present in the same places as their audience. And, if the rocketing numbers of users on these new social video sites are anything to go by, some of the hottest seats in town can be found there. It expands your...
by Olly Whittle | Feb 18, 2011 | Advertising, Branding
O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
by Olly Whittle | May 19, 2010 | Advertising, Branding, Internet/Websites, Marketing, Social Networking Sites
Marketing, May 2010 While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods. As many advertisers were forced to cut back last year, so media owners probably comforted...
by Olly Whittle | Nov 11, 2009 | Branding, Social Networking Sites
readwriteweb.com, November 10, 2009 see link to view charts: http://www.readwriteweb.com/archives/survey_brands_making_big_impact_on_facebook_twitter.php Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 “connected...
