BEST GLOBAL BRANDS 2010

Apple’s brand value has increased by 37% but it has only charted at 17th place in this year’s annual Best Global Brands survey from Interbrand, way behind IBM, Google and Microsoft. The company, boosted its brand through controlled messaging and an endless...

Using Design to Drive Innovation

Designers must deliver the orchestration of the total experience with a brand, product, or service or face irrelevancy Businessweek, June 29 2009 In a previous era, all the talk was of strategy, strategy, strategy. More recently, it’s been innovation,...