by Olly Whittle | Oct 1, 2009 | Advertising, Design, Marketing, Social Networking Sites
New technology and old-fashioned curiosity have made social networking so hot that everyone is cashing in. Nico Macdonald helps you sort the tweets from the bots Design Council If everyone felt like Jerry Seinfeld, Facebook wouldn’t exist. The comedian observed: “As...
by Olly Whittle | Aug 27, 2009 | Concept Design, Design, Product Design
Design Council The original requirement for the Upper Class Suite was simple: Virgin Atlantic needed to introduce a flat bed into its upper class cabins. Joe Ferry, Head of Design and Service Design, and his team began by exploring a wide range of different...
by Olly Whittle | Aug 7, 2009 | Advertising, Branding, Concept Design, Design, Innovation, Marketing, Product Design
When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Design Council Our research...
by Olly Whittle | Jul 29, 2009 | Advertising, Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
What do we mean by the word ‘brand’? Design Council, updated 06 April 2009 The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking...
by Olly Whittle | May 8, 2009 | Design, Innovation, Product Design
Britain must learn to innovate or it will stagnate, argues Lord Sainsbury Lord Sainsbury, The Observer, Sunday 31 October 2004 The UK is facing unprecedented competition in business and intense pressure to deliver quality public services that meet people’s needs...
