by Olly Whittle | Mar 30, 2010 | Advertising, Branding, Marketing, Social Networking Sites
For startups, the amount of money you have to burn before you either need to break even or raise more capital is your runway. Extending the length of that runway is an art form that requires startup founders to learn how to squeeze maximum value out of every dollar...
by Olly Whittle | May 19, 2009 | Branding, Marketing
Learn how to make your small business a big name. Q: I hear a lot about “branding,” but I’m not sure what it means. Do I have to be concerned about it as a small-business owner? A: Absolutely. Brand building is simply a new label for a collection of...
