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Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting

by Olly Whittle | Nov 27, 2009 | Advertising, Innovation, Marketing, Social Networking Sites

AdAge.com, November 22 2009 Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. “There was a period when our company did lose its way,” he said. “We were too internally focused and not focused enough on...

Global Brands

by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design

BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
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