by Olly Whittle | May 19, 2010 | Advertising, Branding, Internet/Websites, Marketing, Social Networking Sites
Marketing, May 2010 While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods. As many advertisers were forced to cut back last year, so media owners probably comforted...
by Olly Whittle | Jul 29, 2009 | Advertising, Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
What do we mean by the word ‘brand’? Design Council, updated 06 April 2009 The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in mind, so it may help to start by asking...
by Olly Whittle | May 30, 2009 | Branding, Design, Marketing
To some, Santander’s decision to rebrand Abbey and its other UK retail banking operations under a single banner marks yet another regrettable example of global businesses squeezing out local differences. To others, the move is just good business by the Spanish...
