by Olly Whittle | Sep 16, 2010 | Branding
Apple’s brand value has increased by 37% but it has only charted at 17th place in this year’s annual Best Global Brands survey from Interbrand, way behind IBM, Google and Microsoft. The company, boosted its brand through controlled messaging and an endless...
by Olly Whittle | Sep 8, 2010 | Advertising, Branding, Internet/Websites, Social Networking Sites
Ad Age has obtained an internal Google document that highlights some of the biggest AdWords buyers for the month of June 2010, offering insight into how big brands are using Google and how much they are spending. Mashable, 8th September 2010 According to the...
by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
