by Olly Whittle | Jan 16, 2015 | Uncategorised
With the ability to reach millions of viewers a day, the strong video focused messaging app promotes itself as a TV-style commercial space for the ad world. In late October, 2014, the app started rolling out paid ads. Universal Pictures were the first, advertising...
by Olly Whittle | Aug 15, 2014 | Uncategorised
If 2014 is the year of anything, it’ll be the year of micro-video. The rise of the ultra short form film in 2013 might have surprised many – after all what can you say in a few seconds – but already smart brands are starting to master this medium. Promise of...
by Olly Whittle | Jul 4, 2014 | Uncategorised
Recent reports go back and forth on teens’ favorite digital hangout, but the fact is that the days of a one-stop shop for all social networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share,...
by Olly Whittle | Apr 4, 2014 | Uncategorised
Here’s a blog post I wrote for an app blog which is about to go live and I thought I’d share. It looks at how many indie app developers are reskinning apps with he same old code and having trouble standing out in the app store. Here’s thoughts about...
by Olly Whittle | Dec 20, 2013 | Uncategorised
Apple has just published its Best of 2013 page, highlighting some of the most popular music, movies, TV shows, iOS apps, ebooks, and podcasts from the past year. In the music section, Lorde’s “Royals” took the pick for Song of the Year, while Macklemore & Ryan...
