by Olly Whittle | Aug 7, 2009 | Advertising, Branding, Concept Design, Design, Innovation, Marketing, Product Design
When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Design Council Our research...
by Olly Whittle | Jul 21, 2009 | Environmental Footprint
American Express.com, July 15th 2009 The phrase going green continues to battle the stigma that being eco-friendly equates to costly tactics and extreme overhauls. There’s no doubt that some ‘green’ endeavors can be costly, but there are just as many ways...
