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Snapchat to charge £50,000 per day for 1 advert!

by Olly Whittle | Jan 16, 2015 | Uncategorised

With the ability to reach millions of viewers a day, the strong video focused messaging app promotes itself as a TV-style commercial space for the ad world. In late October, 2014, the app started rolling out paid ads. Universal Pictures were the first, advertising...

Why you don’t involve your company in social media…

by Olly Whittle | Aug 2, 2011 | Advertising, Marketing, Social Networking Sites

At SWARM we’re trying to preach the good word of social media. To us it makes perfect sense that you should immerse your company in this modern, fashionable and highly effective form of PR, Marketing, Advertising and Communications. So we can list reason after reason...

Why you don’t involve your company in social media…..

by Olly Whittle | Aug 2, 2011 | Uncategorised

At SWARM we’re trying to preach the good word of social media. To us it makes perfect sense that you should immerse your company in this modern, fashionable and highly effective form of PR, Marketing, Advertising and Communications. So we can list reason after reason...

O2 give a face-lift to its advertising strategy with a £70m brand push

by Olly Whittle | Feb 18, 2011 | Advertising, Branding

O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...

Business Blogging Tips – The Art Of Subliminal Advertising

by Olly Whittle | Nov 26, 2010 | Advertising, Branding, Internet/Websites

Business blogging isn’t much tuned to the practice of blogging, as it is to the art of subliminal advertising. These are tips to better the advertising layered intricately within every single post on a business blog. Any business only maintains a blog for lead...
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