by Olly Whittle | Nov 12, 2010 | Advertising
ITV could rake in more than £25 million in ad revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at up to £250,000. Although ITV has not yet confirmed how the show will be scheduled, it is expected that...
by Olly Whittle | Aug 18, 2010 | Advertising, Social Networking Sites
Mashable, 17th August 2010 The latest numbers from eMarketer project that advertisers will spend nearly $1.7 billion in the U.S. on social networking sites in 2010. Worldwide, spending will hit $3.3 billion according to the report. The numbers represent a significant...
by Olly Whittle | May 12, 2009 | Branding, Corporate Identity, Design, Innovation, Marketing, Product Design
BusinessWeek/Interbrand rank the companies that best built their images – and made them stick. Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it – the family of five has Caller ID....
