by Olly Whittle | Jun 9, 2010 | Advertising, Branding
Brand Republic 09-Jun-10, Kit Kat is successfully hijacking this year’s Fifa World Cup in South Africa, despite not paying hundreds of thousands of pounds on sponsorship deals like rival Mars, according to the latest BR Video. Following the launch of...
by Olly Whittle | Apr 27, 2010 | Advertising, Marketing
BrandRepublic, 27-Apr-10, 08:52 The Conservative Party has achieved a higher level of consumer awareness of its marketing efforts than any of its political rivals, according to an exclusive Marketing poll. When asked which party’s marketing they had seen most,...
by Olly Whittle | Apr 21, 2010 | Advertising, Internet/Websites
The way out of the paywall debate is for newspapers to become the online authority on what to buy and what to do guardian.co.uk, April 12th 2010 Take a look at Google’s homepage and compare it with any newspaper’s homepage. One difference is striking:...
by Olly Whittle | Jun 19, 2009 | Advertising, Branding, Innovation, Marketing
Car companies like Hyundai and Ford have been showing solidarity with consumers recently, running ads promising that the companies will help them should they lose their jobs. The New York Times, June 18th 2009 Mercedes-Benz USA is trying a different way to get...
