by Olly Whittle | Jul 5, 2011 | Social Networking Sites
Now that the top UK brands are acknowledging the importance and power of social media, the emphasis of their involvement is beginning to change. Initially, those that first immersed their brand on the social networking platforms did so because they had the vision to...
by Olly Whittle | Jul 5, 2011 | Uncategorised
Now that the top UK brands are acknowledging the importance and power of social media, the emphasis of their involvement is beginning to change. Initially, those that first immersed their brand on the social networking platforms did so because they had the vision to...
by Olly Whittle | Feb 18, 2011 | Advertising, Branding
O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
by Olly Whittle | Nov 12, 2010 | Advertising
ITV could rake in more than £25 million in ad revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at up to £250,000. Although ITV has not yet confirmed how the show will be scheduled, it is expected that...
by Olly Whittle | Apr 27, 2010 | Advertising, Marketing
BrandRepublic, 27-Apr-10, 08:52 The Conservative Party has achieved a higher level of consumer awareness of its marketing efforts than any of its political rivals, according to an exclusive Marketing poll. When asked which party’s marketing they had seen most,...
