Social Media: ROI….ROI….ROI

Now that the top UK brands are acknowledging the importance and power of social media, the emphasis of their involvement is beginning to change. Initially, those that first immersed their brand on the social networking platforms did so because they had the vision to...

Social Media: ROI…..ROI….ROI

Now that the top UK brands are acknowledging the importance and power of social media, the emphasis of their involvement is beginning to change. Initially, those that first immersed their brand on the social networking platforms did so because they had the vision to...

ITV to charge £250,000 for X-Factor final ads

 ITV could rake in more than £25 million in ad revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at up to £250,000. Although ITV has not yet confirmed how the show will be scheduled, it is expected that...