71% of tweets are ignored

Ever feel like you’re talking to a brick wall on Twitter? That might be because 71 percent of tweets get absolutely no response from the world. Toronto-based social media analytics company Sysomos scanned 1.2 billion messages that were sent in August and September...

Why I’m closing my Facebook page…

The number of Facebook business pages that keep popping up from a multinational brand to the shop down the road selling cat food continues to increase. But that doesn’t mean that those who have been put in charge of managing the sites understand what they should...