by Olly Whittle | Oct 14, 2010 | Advertising, Branding, Design, Environmental Footprint, Marketing, Product Design, Social Networking Sites
Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem? Cheapy, tacky, ordinary. Some of the adjectives used by Gap customers to describe its now-axed logo. After less than one...
by Olly Whittle | Jul 15, 2010 | Environmental Footprint
Businesses can and should take a key role in stemming biodiversity loss around the world, a report concludes. BBC.co.uk, 13th July 2010 The latest report from The Economics of Ecosystems and Biodiversity (Teeb) project argues that many sectors have a stake in...
by Olly Whittle | May 25, 2010 | Environmental Footprint, Internet/Websites
CNN, May 25th, 2010 Oil Spill Live Feed 2010 and Cleanup Of Gulf Of Mexico Oil Spill. The oil spill in the Gulf of Mexico is one of the largest – if not the largest – environmental disaster in the world. Many have criticized BP’s cleanup efforts, especially the...
by Olly Whittle | Dec 20, 2009 | Environmental Footprint
Entrepreneurs are turning their companies green, using a range of approaches from investing in alternative energy to banning plastic forks in the pantry Businessweek, August 7th 2009 Entrepreneurs, already at the forefront of the environmental revolution with the...
by Olly Whittle | Oct 30, 2009 | Concept Design, Design, Environmental Footprint, Innovation
They may miss out on revving their engines at the lights, but urban drivers of electric cars can cut their emissions by two thirds and save up to £3,000 a year. Sound like a fair compromise? BBC.co.uk, April 2008 Electric cars produce no exhaust fumes, minimal...
by Olly Whittle | Sep 9, 2009 | Environmental Footprint
New Greenopia report ranks oil companies according to environmental impact and effort. Mother Nature Network, May 26 2009 Let’s face it, there are no environmentally friendly oil companies. It’s a contradiction in terms. Every major oil company in the world has a...
