by Olly Whittle | Oct 14, 2010 | Advertising, Branding, Design, Environmental Footprint, Marketing, Product Design, Social Networking Sites
Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem? Cheapy, tacky, ordinary. Some of the adjectives used by Gap customers to describe its now-axed logo. After less than one...
by Olly Whittle | Aug 26, 2010 | Design, Internet/Websites
The Google logo is viewed once every nine minutes in the UK, making it the most-seen logo on an average day, according to new research. marketingmagazine.co.uk, 25 August 2010 The study, conducted by MyVoucherCodes.co.uk, found that 34% of the respondents who where...
by Olly Whittle | Aug 12, 2010 | Corporate Identity, Design, Internet/Websites, Marketing
The importance of having an attractive website that converts visitors into buyers and helps cleverly promote your small business is essential in these fiercely competitive times. Mashable, 10th August 2010 Your website has to capture a visitor’s attention, entice him...
by Olly Whittle | Jul 23, 2010 | Design, Product Design
The British team hoping to drive a car faster than 1,000mph has unveiled a full-scale model of the vehicle. The model is a star turn at this year’s Farnborough International Air Show.The team has announced that aerospace manufacturer Hampson Industries will...
by Olly Whittle | Apr 15, 2010 | Corporate Identity, Design, Social Networking Sites
The 2009 Formula 1 season had an audience of over 520 million viewers, most of whom stayed up to date with the latest news on the official Formula 1 website, as well as their favorite teams websites, and even the track websites to find out current conditions and...
by Olly Whittle | Mar 17, 2010 | Design, Innovation, Product Design
Lithuanian-based GetJar, an independent mobile phone application store with more than 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts a huge surge in the number of mobile app...
