by Olly Whittle | Aug 2, 2011 | Advertising, Marketing, Social Networking Sites
At SWARM we’re trying to preach the good word of social media. To us it makes perfect sense that you should immerse your company in this modern, fashionable and highly effective form of PR, Marketing, Advertising and Communications. So we can list reason after reason...
by Olly Whittle | Apr 21, 2011 | Advertising, Branding, Internet/Websites, Marketing, Social Networking Sites
According to Terminator lore Skynet was implemented on April 19, 2011 and will begin its attack against humanity on April 21- today! Skynet is obviously the ‘baddy’ in Terminator when it becomes self-aware and launches an attack on humanity. Laughable fiction...
by Olly Whittle | Feb 18, 2011 | Advertising, Branding
O2 is to launch a fresh advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. The creative will be used above and below-the-line, retaining its ‘bubbles’ logo, but introducing the strapline ‘We’re...
by Olly Whittle | Feb 11, 2011 | Advertising, Branding, Marketing
When football players throw their toys out of the pram demanding more money or handing in transfer requests, they’re always told that no player will ever be bigger than their respective club. But a change is occurring, players are amassing accumulated power to get...
by Olly Whittle | Jan 6, 2011 | Advertising, Branding, Social Networking Sites
06 January 2011, Mashable Social media is everywhere, and it is finally accepted as much as, well, as much as the Internet itself. Sadly, though, in reaching this level of ubiquity, we have ended up surrendering the real promise of this medium. I fought for so many...
by Olly Whittle | Dec 30, 2010 | Advertising
As industry recovers from the financial crisis executives are easing some of their cutbacks, and it looks like advertising is one of the areas they are prioritising for a budget increase. Guy Hayward, Chief Executive of JWT UK says he believes clients are beginning to...
