For starters, all marketers know that they need to be present in the same places as their audience. And, if the rocketing numbers of users on these new social video sites are anything to go by, some of the hottest seats in town can be found there.
- It expands your reach
Being visible on these channels opens your brand up to new audiences and, therefore, new potential customers. Platforms such as YouTube and Vimeo have a staggering amount of users (YouTube has over 1bn unique users and is the second biggest search engine in the world), too, and by not reaching out to them you are cutting yourself off from a huge portion of the internet. In fact, five tweets per second contain a Vine link. That’s hard to ignore.
- It puts you in favour with Google
It’s not just your audience that will appreciate the implementation of video, Google will too. The number one search engine no longer favours static websites. Instead, it places more emphasis on sites that produce consistently fresh, quality content, particularly rich content like video.
These days, sites have to be dynamic and interactive to stand any chance of being heard above the noise.
- It’s easily digestible
Content today needs to be quickly and easily digestible, where the consumer has to put in minimal effort. People are hungry for information, but they don’t want to have to work too hard to get it.
- It’s being used by your competitors
This was a good year for video, but it’s set to get even bigger next year. The 2013 video marketing trends report found that 93% of marketing professionals used online video in their strategies this year, with even more implementing it in 2014.
- It makes a positive impact on your brand
If the points above haven’t persuaded you to start playing with video, then this certainly will. The video marketing trends report states that 82% of the marketers surveyed said that implementing video content in their marketing strategy had a positive impact on their business or organisation.
So, it seems that whatever your business goal is, video can help you get there; it reaches new audiences, puts you on good terms with Google, and provides snippets of useful content to your audience.
Perhaps most importantly, though, it adds another dimension to your content strategy, keeping things fresh, interesting, and memorable so that people keep returning. Not to mention you don’t want to be left behind your competition.