Hundreds of millions of active Instagram users every month are posting forty million photos a day on Instagram. Think about those numbers for a few minutes. Now that they’ve sunk in I think we can agree that learning how to use Instagram to best promote your business, product or service is a very, very wise move
Why Instagram Is Good For Your Business
1. A Picture is Worth a Thousand Words
No it’s not a cliché at all. Do you have a product that you can display in a really visual dynamic way? Or a service that some great photos can highlight in an emotionally charged, dramatic manner? If you can translate the passion of what you offer or do into a visual image this opens a fantastic door of opportunity.
2. Instagram Can Offer A Behind the Scenes Look
When you share some photos that offer a behind the scenes look at your business, it can go a long way towards building a sense of rapport and familiarity between your work and those you are offering it to. This is one of the most powerful ways social media can help you change the game.
3. It Encourages Customer Participation
Once you have built a reasonable amount of followers the door is wide open to encourage customers to exchange and participate in exchanges involving your business, through the use of things like hash tags. Why not encourage them to share photos of themselves using your product or service, if appropriate? Social media is social after all.
4. Instagram Allows You To Build a Personality for Your Business
Instagram should be an intricate part of building a distinct and winning personality for your business. Combined with other forms of social media, your website and your advertising, you are given a great opportunity for moulding how your business is perceived by your customers and potential leads. Are you trying to convey lightheartedness, seriousness, or some other “feel”?
5. Trust Building
The online experience can take a human face away from our business interactions. This is a bad thing if you are looking to build trust in what you offer. Instagram lets you put a face, literally, on your efforts and in ways that can be targeted to help build confidence in you.
6. Instagram Keeps Your Name In Conversation
Instagram is the ideal platform to hold contests to promote your business. The options are only limited by your imagination. “The best photo shared featuring what you offer receives a free product” is a popular formula that works again and again. – See more at:
7. Instagram Helps Promote Special Events
Are you planning on going to a trade show or something similar? Promote the fact you are going, on Instagram, to draw support and interest in your attending. During and afterward, document your trip with cool and fun Instagram photo shares. Focus on some containing yourself and customers or other business associates.
8. The Chance To Go Viral
Think company mascots, pets, adorable babies or animals doing funny things around your logo. It only takes one home run to change the public profile of your business forever so don’t laugh this off.
You can see with a nice dose of creativity, some thought, a plan and the right spirit can go a long way towards Instagram becoming a real asset in helping your business. Jump right in and don’t be shy. Getting your feet wet in Instagram is something you can do right away, and the more you use it the more comfortable you will become in the Instagram arena