Google+ has achieved attained a significant milestone in the US after it opened up a 10 per cent lead over the micro blogging service amongst both men and women with personal social media accounts.

The research, conducted by Burst Media, confirmed that women remain the most enthusiastic social media users being six per cent more likely to have a Facebook account than men with the biggest disparity being Pinterest where 22 per cent of women have an account versus just 5 per cent of men.

It was the strength of Google+ in the poll which grabbed attention with fully 24.5 per cent of men and 26.1 per cent of women holding an account, significantly more than the respective figures of 15.5 per cent and 16.9 per cent for Twitter.