Top 5 SWARM tips for new businesses embarking on the social media mission

Olly will be talking on BayFm on Monday about why social media is so powerful for businesses and gives his top 5 tips. Tune in to Bay FM to hear what Olly recommends to get the best from immersing your company on the social networking sites and further explanation on his tips.

Here’s a sneak preview of those top tips:

1. Strategy- why have you put your company on the social networking sites and what are your objectives?

Don’t just dive into social media without any kind of plan otherwise you’ll soon be wondering what you’re doing and why you’re even there! Create some realistic objectives- make sure you are working towards something whether it be increased web traffic or the amount of likes/followers. If you don’t you wont know whether it’s a successful campaign or if you’re achieving the ROI you hoped for.
2. Don’t just follow people on Twitter

it’s not a numbers game! If you have 1000 followers and no interaction then you’ve eliminated the ‘social’ aspect of social media! Follow people who would be interested in your business and say hello, comment of the weather or strike up conversation.

3. Incentives

There are a growing number of businesses getting involved in social media but very few are doing it correctly. Make sure you’re different to everyone else and particularly you’re competition.  Create incentives and treat your followers as an elite group- tell your community breaking news before you release the information to anyone else.

4. Mix up your updates

Don’t use the social media as a broadcasting mechanism. Make sure you add some personality to your updates, it’s social after all! Upload industry news, pictures, office news, is one of the company employees raising money for charity and wish people a good day!
5. Don’t give up and have fun

A lot of companies give up too quickly because they haven’t followed the previous steps. Keep at it and you’ll discover the rewards and whilst you’re doing it, have fun!

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