Getting your social media strategy right before you launch your company on the social networking sites is so important. There’s no hurry, everyone on Twitter and Facebook will be around tomorrow and there’s nothing worse than a company who obviously has no clue about what they’re doing.
If you were to begin a new marketing campaign you’d take the time to sit down and discuss the best method to target your audience and what the most effective message is. There’s no reason that social media is any different. In fact, if there’s no strategy in place, you’ll quickly forget why you’re on social media in the first place and without any targets, you won’t know what you’re trying to achieve. Approach social media in the same way you would any marketing campaign, if not take it more seriously because it’s possible your company could achieve greater exposure than any of your previous campaigns.
Here are a few pointers to start with- go through the questions and have a think about how you’re company will respond to each question and how it’ll effect your time on social media. Don’t just dive into the social networking sites expecting to acheive all the wonderful stats that you keep seeing, it takes time, effort and structure. You didn’t really think it was going to be that easy did you?